I’m Ivan — one of the three people behind Purewear.

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Purewear started with me, Miquele, and Matias just sitting around, talking about how most clothes either look good but feel pointless, or feel good but are boring. We didn’t want to pick between style and comfort, and we definitely didn’t want to wear things that didn’t feel like us. That’s kind of how this whole thing started.

We wanted to create clothing that felt fun, not in a childish way, but in a way that makes you actually enjoy what you’re wearing. Something that’s visually interesting, with designs that make you look twice, but also something you can throw on every day, without thinking too hard.

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There was no big business plan in the beginning. Just three friends with a shared idea.

Make stuff we’d actually wear.

Things that make people feel good in their own skin.

Clothing that’s not just wearable, but worth wearing.

We’ve spent a lot of time figuring it out as we go. From picking fabrics that feel right, to going back and forth a hundred times on tiny design details, to learning how to run a brand from scratch — it’s all been part of the process.

What we’ve built so far is just the start. Purewear isn’t meant to be a trend or some hype brand. It’s meant to grow with us, and with anyone who sees a bit of themselves in what we’re doing.

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So yeah, that’s us. Three friends trying to make better clothes. Clothes that are entertaining to look at, useful in your everyday life, and genuinely feel good to wear.

Thanks for checking us out.

– Ivan